Inspirational music video

I really like in these music videos the black and white filter as I feel that this gives the music video a more vintage feel towards it. In addition to this, I believe that it works best on narrative videos like the one below Hozier's 'Take Me To Church'.

Behind the scenes...

Here are some behind the scenes pictures of us experimenting and filming with the projector and filters. We really loved playing around with the projections and filter changes.

Record Labels

What is a record label?

A record label is a company that manufacture and distribute recorded music and promote that music (which could also be done through hiring people to help with the promotion). 

There are two types of labels, which are independent (indie labels) and major labels. Major labels are large corporations often owned by a parent corporation. An example of this would be 'Sony'.

Who are the big four labels?

• Sony BMG
• Universal Music Group
• EMI
• Warner Music Group

A few facts about these four labels...

• They make up 75% of music produced, or more depending on the year
• Artists are either signed to the central or subsidiary label (e.g. Sony - Columbia Records)
• Subsidiary labels usually have their own staff, sign their own artists and make most of their own financial decisions, however they still do answer to the main company which sets their overall budget

However, although there are major labels, as we have decided to make an indie pop music video we are going to use an indie label, as we thought this would deb much more beneficial. 

Indie Labels:

A Indie label is independently funded and not connected or related to any of the big four labels. Many bands or musicians start their careers through the independent label. Due to fewer financial resources, the indie label struggle to "survive" as they come across some uphill battles getting their music heard.

Below is a list of artists and who they have been signed with:

• Arctic Monkeys - Domino Record Labels, EMI, Warner Music Group
• Arcade Fire - Merge Records, DFA Records, Rough Trade Records, City Slang, Mercury Records, Virgin EMI Records
• Bon Iver - 4AD, Good Music, Jagjaguwar
• Florence and the Machine - Island Records, Republic Records, Universal Republic Records, Moshi Moshi Records, Iamsound Records
• The Killers - Island Records, Mercury Records, Vertigo Records, Marrakesh Records
• The Kooks - Virgin Records, EMI records
• Imagine Dragons - Interscope Records, KIDinaKorner Records

Digipak ideas....

An idea for a cover I had was taking a still from our music video, and using it as our front cover. I particularly like the shot at the beginning of our video, this being the artist standing on the left hand side of the frame and this gave me the idea of having the writing beside her, or another idea I had was to have the same composition of the framing as well as keeping the artist on the left hand side, but maybe looking at the camera.

Taking inspiration from Lana Del Rey, I feel it would be suitable to have more of a colourful based digipak as it conforms to the indie conventions.  

Still liking the idea of having clouds as the CD image, I feel like we can take a still shot from our footage to use. In terms of font size and style, I feel like we should go for something 

more light like the font style of Lana Del Rey's name on the slip case.

Inspirational Videos

My group are particularly intrigued by Justin Bieber's "I'll Show You" and this is because we really liked all the landscape photography/ location shots. In addition to this, we felt that we would like to landscape photography shots too in our music video. As well as this, we were also interested by a K-pop artist; Tayeon "I".

Digipak Inspiration

I have been inspired by Lana Del Rey's digipak and this is because I really like the idea of having a plain yet bright coloured CD of clouds as this relates to our music video. Moreover, the contrast of the cloud CD cover and the slip case compared to the still portrait shots of the artists allows the audience to pay more attention to the artist themselves. Furthermore, the font of the writing is really effective as it goes of an indie pop feel, as well as the title of the album being in block letters to allow the audience to immediately see the album name. The use of bright colours also are very useful as bright colours conform to the indie pop genre conventions as well as persuading the eye of the audience to view them.