New Idea!

Our group, have decided to change our minds, and this is because due to our lip-synching task, we felt that in terms of editing, it was very slow-paced and in my opinion, I like a challenge editing to fast paced songs. Our original chosen song that we had decided to do was Digital Daggers "Heaven or Hell" and when editing and completing our lip-synching task I personally felt that the song was not fitting for myself; this soon led to me feeling negative towards the song choice.

However, we have spoke as a group about this and with the chosen song choice of "Heaven or Hell' we felt we were very limited editing wise and so we have decided to change our song and create a music video to Florrie's "Little White Lies" and we really enjoy this song as it is not only upbeat, but it also allows us to expand on a few new ideas, taken from our previous song choice and with new ones too.

Audience Feedback

This is our audience feedback, from watching our pitch.

John Lewis Advert 2012

This John Lewis Advert gives our group ideas for when we are editing our music video. We all really like this advert and we feel that in our music video, just like the advert, parallel editing would be good to replicate in our music video because the lyrics include "this could be heaven or hell" and so showing the two worlds side by side "colliding" just like the advert which shows past and present side by side, would be fun to create.

Inspirational Video

Justin Timberlake - Suit and Tie ft Jay-Z

The editing in this music video has captured my attention and this is because I find the most interesting the black and white effect. I feel that it gives the music video that vintage feel towards it. Moreover, I also enjoy how at around 4:40 when the band jump into the air it changes from a black background to a white background and I feel that this is quite a cool effect.

Inspirational Music Video

I find intriguing the lighting used in La Roux's music video and this is because I feel that in our group music video dark lighting would give off a sinister impression to the audience and so it would also be great to use to represent the evil side to the protagonist 'Lilith'.

Inspirational Video

I really liked this music video and this is because the part I find most intriguing is the lighting changes, where as he passes a tree with a thick trunk it gives the artist the opportunity to show a change in atmosphere; in this case it, it changes from day to night. I feel that this video can be an influential video when creating our own and this is because i feel that the light and dark effect would be good to represent the good and bad side to our protagonist.

How have Digital Daggers promoted themselves?

Digital Daggers have produced scores for many tv programs such as 'Nikita', 'Ringo', Once Upon a Time', 'Teen Wolf', 'Pretty Little Liars', 'CSI:NY' and the motion picture 'The Roommate' as well as so many more. Through these tv programmes and films, they have enabled to promote themselves.

CSI:NY

The song was a cover by John Kander and Fred Ebb which was performed by Digital Daggers in the Seventh Season, Episode 20.

Once Upon A Time

Teen Wolf

Their song 'Bad Intentions' was featured in Season 2 Episode 5 of the TV Series 'Teen Wolf'

Motion Picture: The Roommate

In 2010, Digital daggers had made the single of the week "no easy way' which had gained well over 150,000 downloads to promote the debut digital EP Human Emotion. Moreover the title track was used by Ferraro Rafaello in 2011 for a tv commercial. Not only had they promoted themselves through film and tv but also they do have social networking accounts one of which is with Twitter so they had tweeted about their forthcoming albums.