Inspirational Video

I really liked the idea of having a cross between black and white as well as colour. I feel that it breaks up the video a bit allowing the audience to know the difference between past and present. I feel that this would be a good effect to use in our video to show and represent good from eveil by having good as colour and evil as black and white.

Inspiration from film

I really like the idea of having a handheld camera in our music video and this is because it gives a 'sense of place' for the audience, as well as allowing them to feel that they are apart of the experience. In this clip I really find most interesting the over the shoulder shot with the camera hand held, and I feel that in our music video, we could use this angle if we were to use a shot like this in a location such as Forty Hall with 'Lilith' looking through the window watching 'Adam and Eve' and seeing how happy they are which would lead the 'evil' to start seeping through the protagonist. This could represent the start of her bad side showing.

Brainstorming Ideas for our Music Video

Here I have brainstormed a few ideas for what we may include in our music video. It includes costumes we may have, colours they may be, props and a few camera angles

Target Audience

Our target audience would range between the ages of 14 to 18 years and this is because we feel that it is more appropriate as younger people would not listen to indie rock and rather would listen to more Pop and RnB, or more so what is in 'the charts' at the time. Moreover we don't necessarily feel adults would listen to this particular band however the genre may be more likely something people would listen to.

Digital Daggers Record label...

Digital Daggers is a band which conforms of two artists, who have been signed to EMI Music Publishing records label.

Who are EMI Music Publishing?

EMI Limited are a multinational music publishing company who are based in London, United Kingdom. It is owned by an association of companies who is led by Sony/ATV Music Publishing which forms part of the largest music publishing corporation in the world. They are a private company which was founded in 1974. EMI administers the publishing rights of over 1.3 million songs; including artists such as and only naming a few, The Black Eyed Peas, My Chemical Romance, Avicii, Avenged Sevenfold, Sean Paul and many more. Up until 2009, EMI Music Publishing had won the Music Week award for 'Publisher of the Year', ten years in a row!

Permission Request

Here is the permission request email we had sent, to use Digital Daggers' song 'Heaven or Hell' and this is due to copyright issues, therefore we have asked for permission from the producer Jason Smith. We are now awaiting a confirmation email back from him.

Inspirational Music Video

I really like this video by KPOP's Red Velvet "Happiness", because some of the editing in this video would be really fun to try and recreate in our music video such as the kaleidoscope section. 

We thought as a group that trying to create this by editing in our music video would be a challenge that we would happily like to take on. I am very intrigued by the music video itself because there are aspects such as the kaleidoscopes and mirror effects that makes it more memorable; alongside it is also because it is more abstract and colourful therefore it gives off a happy vibe.