What does intertextuality mean?
It is the interrelationship between texts, especially found in literature.
Intertextuality is when one media text references one or many other media texts; for example film, television, print media, fashion, games and advertising. This is reflected from their style of music video, or if it is done in a humorous way which is also known as a parody. It helps contribute to the audience taking away meanings away from the text.
An example:
Red Hot Chilli Peppers: Californication
This music video references a video game
Iggy Azalea featuring Charlie XCX: Fancy
References the movie "Clueless"
However intertextuality can be found in Parody's. An example I have chosen is The Hillywood Show's Parody of Taylor Swift's 'Shake It Off' however they have referenced the show 'Supernatural'
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