In the 1990's:
- Massive budgets for music videos
- only 40 x $1m music videos
- Michael Jackson's 'Scream' $10,870,714 (1995)
- 27 between 1987-2007
- Adele's 'Hello' had 485 million views on youtube
- She also had 27.7 million views in 24 hours
As well as this, we had also learned that there are 10 steps to making a music video.
1.
- Assess your resources
- performers
- tech kit
- location
- props/costumes
- timeframe
2.
- Warm up
- lip-sync
- remake video/ancillary
- photoshoot
3.
- Recce
- limit locations
- photos and footage
- floor plan
- access to lights and power
- initial risk assessment
4.
- Pitch
- treatment
- moodboard
- technical
- production solutions
- ancillary tasks
5.
- Planning
- no idea? don't get stuck
- its all in my head just an idea
- great idea? still just an idea
6.
- Plan
- storyboard
- animatic
- shooting schedule
- tech prep
- shoot early
- rehearse
7.
- Shoot
- ten time (different set-ups)
- cutaways
- extra angles
- lighting changes
- close-ups
- motivation
8.
- Edit
- sync everything
- paper edit
- whole picture
- cut again
- feedback
- grade and effects
9.
- Evidence
- pitches
- photos
- behind the scenes
- screen grabs
- all test
- save versions
10.
- Evaluation
- directors commentry/ dvd extras
- interviews and press release/pitch
- director website/ 'showreel'
All of the points highlighted show that these are the tasks completed whilst in the process of shooting our music video and editing it.
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